Mar, 2020

Google has managed to build and compile a warehouse of information through the help contributors like you. Truth is high authority sites like Wikipedia,Factbook and Freebase happen to be in existence because of an online community supplying data within them. Coincidentally,these are also where Google sources most of their data covering almost everything. From historical events to people and to almost every topic,you’ll find literally everything on Google.

Well,this is all thanks to the search engine’s data gathering system and training for SEO. Through Google,you are able to find answers and results to every query you ask of it. What’s even more interesting is the fact that you can get response on an instant. Now,you’re probably confused as to why bring up Google and its function. The truth is knowledge graph is another feature created by the search engine to improve user experience whenever they look for something.

What Is Knowledge Graph?

You probably saw a big block of information on the right panel of SERPs. It usually has a picture or a summary of information that related to whatever you’re searching. This is officially known as the knowledge graph.

Basically,it’s a compiled set of information which is put together by Google to give you the best description or meaning. Through this panel,users get a bunch of information to widen their understanding about a specific topic.

How Is It Related to Digital Marketing?

Knowledge graph has managed to pique the interest of many digital marketing agencies because of how eye-catching it would be to users. In the hopes of further intensifying their SEO courses in Hong kong, they want to ensure that whatever is written or appearing on the said panel is accurate and true.

The thing is,achieving this goal is a lot harder than people expect. Since Google is in full control of what to show and see on this panel,marketers can only do so much to ensure the information will appear correctly. Inserting your preferred content may take a while since it has to undergo review and verification with Google’s system.

How Can I Optimize My Business’s Knowledge Graph?

While Google has the grip hold to whatever is showing on the knowledge panel,this doesn’t mean you should neglect the optimization of your website and content. As mentioned earlier,most of what is shown on knowledge graph is basically a set of data collected from the information or content provided by users themselves. However,this doesn’t mean you can slack off on your optimization initiatives.

Remember that all information on this panel came from what users are supplying them. So you have to ensure that whatever you’re putting on your site or blogs must be relevant enough. Google picks up data that are deem to be of help for people searching for it. Thus,it is your responsibility to provide correct and useful information. It’s important that you monitor every detail that will appear on the keywords or brand you’re targeting. So if something is not right,you can easily amend and update them. From logos,contact details to social profiles,make sure they are linked correctly.

Knowledge graph can be very useful in supplying users with instant information about specific search terms or phrases. This can only be achieved when the extracted data is reliable enough to show it on SERPs. Understanding its dynamics and structure is a great help to help businesses in utilizing it when marketing their brand. That’s why you need to ensure that every context and content you provide will be of value.

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Why Mobile SEO is important nowadays?

There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.

While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO courses hong Kong

Most Users Are Mobile Users

It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.

It Can Help Increase Profit

A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.

In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.

Gets You on Top of the Ranking

As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.

Promotes Growth & Brand Recognition

Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.

With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO courses in Hong Kong to cope up with the highly evolving market of digital marketing.

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Why structured data is important for SEO?

Since the rise of online marketing,search engines have been very clear about what they want you to show to users. If you’re keeping tabs on the recent Google updates they’ve rolled out,you’ll see that most of those focus on providing relevant and accurate search results for users. This is also the reason why Google has developed a better system in understanding the context of every website that would appear on search results pages (SERPs).

If you’re running a digital marketing agency,you should be hyperaware of how sensitive Google can get when it comes to data and information. As a result,the search engine has developed another feature that would improve user search. Enter the “structured data.” You might’ve probably heard of it already since this isn’t the first time it was introduced. Although back in the early days,it’s not as valuable as it is now. With all that’s going,some of you might be interested to find out how this particular feature can influence your search engine optimization (SEO) campaign. So to widen your understanding about this,here’s a list of information to help you.

What Is Structured Data?

Structured data is a data code in a specific format which presents the context of your website in a much richer way. The resulting data is known as rich result or commonly referred as “rich snippets.” Structured data organizes the content on the website so that search engines can understand it better. All forms of rich snippets need structured data to make it appear alongside the website. Although it is almost not certain when it will appear,integrating this code format can make your site look trustworthy on SERPs.

Why Is This Important in SEO?

There are reasons why strategists are including this code format on their recommendation. To learn more how structured data can be of use to SEO,here’s how:

Makes Google Understand You Better

Structured data markup is a great tool to help Google in understanding what your website is all about. It’s like giving hints and clues about your website and its pages. Through this code,you can directly tell Google about what your site is.

Promotes Branding & Authority

Integrating this markup can also build up your brand’s level of authority online. Once Google successfully recognize this and rich snippets appear,users will find you more trustworthy. As you may probably know,ratings,reviews,maps and featured snippets is a great way to attract more people to check out your website. It offers a certain level of authority which improves your credibility on online searches.

Improves Site’s Visitor Click Rate

Integrating structured data provides search engine a better description of what’s in your website. This alone can help enhance the value of your listing on SERPs. If you make it on the featured snippets,there are more users who’ll see your website. Because of this,you’ll get higher click rate and this will translate on better traffic as well as awareness.

Structured data markup is an important element in your website. It does not only send valuable signals to search engine,but also supports your current SEO initiative. When done correctly,this can contribute to the growth of your business online. Use the things you’ve learned here to improve your existing approach. This way you can enjoy a more solid and stronger presence online.

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Last October 2019 Google has rolled out a major algorithm update that shook the digital world. It is said that this update affected almost 10% to 15% of total searches. What’s more is many experts said that it is the biggest change they’ve encountered for the last five years. So you can only imagine its impact to many websites,site owners as well as digital marketers. Now,with all the things that happened,there are still uncertainties lying around which leave many confused. Even though it has been explained over and over again,it’s normal to feel lost when you’re confronted with tons of information

So to clear up some worries about Google’s BERT update,here are some details that can widen your understanding about it.

What Is BERT?

BERT which also stands for Bidirectional Encoder Representations from Transformers is a major Google algorithm update that is focused on enhancing its understanding of natural language. With this framework,the search engine aims to create better interpretation of some of human’s complex language. This includes translating some commonly used nuances to provide users with accurate and relevant search results. It utilizes intricate formatting which analyzes the possible relation of search query to other words.

Rather than singling out a word,the BERT update aims to interpret it as a whole query. It’s like diving deeper into the semantics of the query to offer users the right set of answers.

The Effect of BERT to SEO

Unfortunately,there’s no way you can optimize your site for BERT,but there are some steps you can do to avoid getting hit by it. Most advanced search engine optimization (SEO) training programs provide a list of actions you can do to keep yourself invulnerable to its impact. Among those are the following:

â ¢ Focus on creating and publishing high quality content â it should be worth sharing and promotes valuable information for users.

â ¢ Think of search intent when writing content â it always matter to Google if whatever you’re publishing will address search queries.

â ¢ Always put users as your motivation â you must create content that will both answer user queries and improve their search experience. User intent must always be your top priority.

What to Watch Out For?

Just like any other updates or branch in digital marketing,the BERT update is also susceptible to myths. So don’t easily believe what you hear or read. Unless it is confirmed and proven by experts,you can’t make decisions based on those. Now,to keep yourself in good standing for an algorithm update as big as this will be launched,here’s what you should be aware of:

Targeted Keywords – You need to be careful about the phrases or words you’ll target. It should be relevant and must be structured on how human would use it. Thus,you have to check on the grammar,tenses and preposition since BERT has the ability to read and understand those.

Search Intent â Your content must be written with the intention of answering search queries.

Content Structure â You have to remember that before Google or search engines,you should be talking to people first. Thus,the way you write content should be plausible enough for humans to understand and read.

Google introduced BERT to provide users with results that they wanted to see. With all the data above,it’s pretty clear what Google wants you to do and that’s to optimize for humans not for search engines. So it only makes sense that you do. This is to prevent the worst from happening.

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Causing a private tutor really help my child?

If you’re looking for a private tutor,it can be really difficult to find one. There are many different reasons why people go looking for a private tutor,but the main reason is that they don’t want to miss out on something,or there are other concerns that are not being addressed. Private tutors are just one way of helping a child with their academic needs. In some cases,a tutor will help develop the child’s reading and writing skills. There are several ways in which a tutor can help a child improve their reading and writing skills. Reading books to the child is often part of the process. The child may read to help them learn,but they also read the book for themselves to see what the words mean. It is important to make sure that the tutor knows what to teach the child before they start doing it. There are many ways in which a tutor can get ideas for specific topics. Sometimes,it is necessary to read the book that is being worked on in order to know what will work well with the child. Providers such as https://11plustutorsinessex.co.uk can really help.

Another way that a tutor can help a child with their academic skills is by showing them the skills they already have. Teachers often forget about the skills of their students. Many students have very advanced skills that can easily be developed. Many times,a child has many skills that are not being taught,and the tutor can point these out. Many times,a tutor will show the child how to use skills they already have. For example,a tutor can show a child how to use a calculator,so that they can practice what they already know. It is important to know what skills the tutor is developing in order to maximize the time they spend with the child.

How can a tutor really help?

There are many things that can cause a child to forget certain skills. Other things that can cause a child to be distracted are when they are tired or hungry. If a child is exhausted,it will take a lot longer for them to perform the task at hand. A tutor can help the child remember the skills needed in order to perform the task properly. Getting help with school is really beneficial to any child. When children are able to get advice from someone who knows what they are going through,it can make the learning process much easier. Many students feel like they are alone in their struggle when it comes to improving their academic skills. Helping a child to understand the concepts can be the most effective way of improving their academic skills.

Make sure that the tutor you choose is a good fit for your child. It is important to have someone who is knowledgeable about how to help a child excel in school. If you don’t have anyone to assist your child,it may be time to find someone new.