Apr, 2020

The Face of the Company: How to Position Your Company as an Authority

A company can have the best people in the industry,but without the right connections,it still won’t be successful. This is why it’s important for you to position yourself as an authority in your niche. One of the ways to do that is to determine the faces of the company and make sure they are visible to prospective customers or clients.

Here’s how you can position your company as a figure of authority:

Connect Your CEO with the Right People

For many companies,it’s the CEO that is the face of the company by default. If this is true for your business as well,you’ll want your CEO to be friends with people who can boost your company’s image. A successful business coach,for instance,will be a good friend for a serial entrepreneur working on their next venture. A food blogger and a food stylist would be a perfect fit. A publisher can be the best friend of your marketing company. The connection tells people that a person of authority trusts your CEO,which translates to them becoming more likable to customers or clients and being more successful in lead generation not just in Hong Kong,but even worldwide.

Find Talks for Your C-Suite Executives

This can also be for the primary face of your company,but there’s no need to limit yourself to one. There are several leaders in your company,and each of them may be experts in their own field. Getting them engaged in talks will position your company in each field as a business to watch.

Get your head of brand,culture,or human resources to talk about manpower. Get your CFO to discuss how SMEs can stay afloat. Your product development lead can talk about logistics or manufacturing. This way,you’re not getting a boost in your main industry,but you are also building your reputation in other partner industries.

There are several ways to build your authority as a brand. To get your name out there,leverage your experts and use their skills to boost your company’s visibility.

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Essential Steps to Boost Your Social Media Following

Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:

Optimize Live Streaming Videos

One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.

Share Better Content

Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have รข funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.

Follow Relevant Accounts

Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.

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